Become A Lead Supplier - Make $1000 per show day!
Ever notice those "Register For A Vacation" booths at various Home Shows, Auto hows, Street Fairs, etc. They are "harvesting leads" for the vacation industry.
So what are they generating? i.e. What are you buying?
This is the Lead Card that, when filled out by a potential vacationer, we purchase.
Why are you buying these?
We have an insatiable appetite for the identity of people to call to offer our vacation packages. All we require is the identity of people that have expressed a desire to take a vacation and indicated a desire for more information by filling out one of these lead cards. We really don't care where they want to take a vacation to, only that they want to take a vacation.
Typically we consume $5,000.00 - $10,000.00 worth of these leads per week and are constantly looking for additional CONSISTENT lead suppliers. Consequently, we will purchase all the qualified unique lead cards you can produce. If you can consistently supply quality leads - the sky is the limit as to your income.
So what exactly do you purchase - i.e. how do I make my money?
We pay for original unique executed lead cards from potential vacationers that meet the following demographics: Married, CoHabs, & Single Women (NO Single Men), Aged 25 - 72 (one party), with a combined Annual Family Income of at least $50,000.00, and resident of the US or Canada. All lead cards submitted to us must be the originals and unique. (i.e. no duplicates and not provided to or used by anyone else.)
Also, the Vacationers should primarily be from our prime geographic marketing area: North of the Mason-Dixon Line and East of the Mississippi River. (This is because the vacation package being offered to the vacationer by us is made up primarily of Vacations in cities located in the Eastern half of the US and are desirable to that demographics vacationing habits.)
Remember, your success is dependent on getting in front of as many qualified potential vacationers as possible. Consequently, in order to maximize access to potential vacationers that meet the required income demographic, you should concentrate on shows that charge for admission. Why? When attendees are willing to pay for their entertainment, they generally have a higher income demographic. People that are outside the required demographics are a waste of your time and effort.
How many executed cards should I expect from a good show?
The average is 300 to 500 cards per show day from Home Shows, State Fairs, etc. but this can vary greatly based on your selection of shows and the quality of your signage.
So how much do I get paid?
There is no set amount. It is subject to negotiation but the average is $3.00 per qualified unique executed lead card from a vacationer that meets the required demographics.
The price we are willing to pay is based on the average closing percent on the cards you submit. The average is 1 sale out of 17 cards. That means, at $3.00 per card, our lead cost per package sold is $51.00 ($3.00 X 17 cards). If the closing rate on your cards is consistently higher, will increase your rate per card accordingly. Conversely, if the closing rate on your cards is consistently below that average, we will be in discussions with you as you burn out our salespeople "smiling and dialing" low quality leads.
OK - But how and when do I get paid?
If generating physical forms, in mid-afternoon each day, gather up all the filled out qualified lead cards, place them into a Priority Mail envelope and mail them to us COD. (This ensures they go out in the same days mail.) The US Post Office mail carrier then collects the amount you specify and forwards the money directly to you. This protects you and ensures you get paid. Initially, we may require that you call us first and tell us your quantity you are sending. We may limit the quantity in the first few shipments until we can ascertain the quality of the leads but once trust is established, the sky is the limit.
If you are generating electronically, you can email them to us and collect via PayPal.tell
How can I get people to fill out the cards?
First, to catch their attention and draw them to your booth, you can use Banners such as: "Complimentary Vacation Giveaway", "Complimentary Vacation to any of 50+ US locations (Not Timeshare, No Tour Required)", "Help Hotels fill unused rooms." "Stop Here & Pick-Up Your Free Vacation Voucher"
You can offer them a complimentary 3-day vacation to their choice of over 50 locations in exchange for filling out the card. (These are NOT timeshare tour required vacations.) We will supply you with an unlimited number of these vacation vouchers through a website. (The vacationer just goes to the website and prints out the vacation voucher for the location they want. - You give them the web address after they complete the lead card.)
Be forewarned though, those booths that say "Win a new car", "Register to win $50,000.00", etc. attract the wrong type of person. When contacted most say "Oh, I didn't win? Bye" and hang up. The closing rate on those is dismal and the phone room will not take any further of your leads. Those type of leads are only worth about $0.10 to $0.50 each and require a large room with autodialers to flood through the phone numbers - it becomes a numbers game that most rooms don't want to bother with. They would prefer to pay for quality leads - ie from someone that expressed a desire to take a vacation - NOT just to win a new car!.
Existing Booth Owners.
If you are currently attending shows with your own booth and products, this is ideal for you. Rent an adjacent booth under another name and set that booth up for this lead generation opportunity. This will allow you to easily keep an eye on the condition of the booth and those valuable submitted lead cards. Renting under a separate name insulates you from any potential complaints received if one of the vacationers take umbrage at being called by a telemarketer and complains to show management.
So why the requirement for an original signed card?
The primary reason why a completed form is required is that the Feds require that we have verifiable evidence of the lead's "affirmative concurrence to be called" so the concurrence blocks on your forms must be actively checked by the submitter and cannot be pre-checked or pre-selected. Consequently, if generated at Flea Market booths, Home Shows, Street Fairs, etc, the lead cards must be physically signed and dated by the vacationer and the original cards sent to us. If the inquiry is generated electronically through a website form submission, the IP address of the vacationer must be captured with the form submission and no blocks or selectable items may be pre-checked or pre-selected.
If you prefer to use Internet-based Lead Generation:
If you prefer to work online using web pages, Craigslist, Facebook, Social Media, Google Ad Words, etc to identify those families, just set up a landing page with a form requesting the same information as shown on the lead card and capture the IP address of the submitter and a click box showing agreement with the disclaimer.
Have other ideas on how to identify potential vacationers?
The how is up to you! However, historically, the most lucrative method has been attending various County Fairs, Street Fairs, Home Shows, etc. - wherever large numbers of qualified people gather. Just set up a booth like the above and enjoy the fun and income.
Interested in getting started?
Please contact us at: info@CaribeMarketing.com
If you would be interested in becoming a Lead Supplier give me a shout.
Thanks
Fred
001-866-816-3910
info@CaribeMarketing.com
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SOURCES:
Inexpensive Signage and Banners:
Festivals, Street Fairs, Home Shows, Etc.
Festivals And Events (Thousands of local fairs & shows nationwide w/ attendance figures, cost and contact info)
State Fairs - By State w/ Attendance & Contact Info
Lead Card (PDF File used to print lead slips)
